Negotiation Skills for Buyers

Course Overview

Aim: The delegate will learn how a buyer views the negotiation process and how to establish the most appropriate approach.

Learning outcomes:

By the end of this module the delegate can:

  • Understand what negotiation is (and is not)
  • Prepare for negotiation by considering objectives and weighing up variables
  • Consider how to time proposals and enter the bargaining phase
  • Use classic buyer’s gambits to lure the sales person into giving a better deal