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Search Engine Optimisation

Overview

Search Engine Optimisation (or SEO) is a vital component of marketing your business online. This course discusses from a practical point of view the necessary steps to take to get your website visible to search engines.

Learning Objectives/Outcomes

  • How search engines work
  • What are keywords?
  • What are metatags?
  • Entering title, description and keyword metatags
  • Optimising content.
  • Importance of feedback

Target Audience

Business and corporate